Daimler interested in MV Agusta?
Posted: 22 Oct 2014, 14:46
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Daimler may end up buying a stake in Italian motorcycle manufacturer MV Agusta in an attempt to rival BMW and Audi with their respective Motorrad and Ducati bike divisions. At the same time, MV Agusta is said to be looking for a partner to help grow its sales in new markets.
German daily Sueddeutsche Zeitung first reported that Daimler is seeking to buy 25 percent of MV Agusta through Mercedes-AMG for 30 million euros (approximately $39 million), with an option to increase the stake for further investments. An insider has since confirmed to Reuters that talks between the two firms are taking place but that no deal has been reached yet.
Daimler may end up buying a stake in Italian motorcycle manufacturer MV Agusta in an attempt to rival BMW and Audi with their respective Motorrad and Ducati bike divisions. At the same time, MV Agusta is said to be looking for a partner to help grow its sales in new markets.
German daily Sueddeutsche Zeitung first reported that Daimler is seeking to buy 25 percent of MV Agusta through Mercedes-AMG for 30 million euros (approximately $39 million), with an option to increase the stake for further investments. An insider has since confirmed to Reuters that talks between the two firms are taking place but that no deal has been reached yet.